NIC Leadership Huddle 
Coping with the Pandemic: Shifting from a Sprint to a Marathon

Thursday, August 13, 2020, 11:00 AM EDT

The COVID-19 pandemic is far from over, and still threatens older adults. Operators are implementing new protocols to keep residents safe, but the future is still very unknown due to the nature and duration of the COVID-19 virus. As a result, the context of operating under these circumstances has shifted from a sprint to more of a marathon, except it’s a marathon without a known finish line. Join this webinar to hear from professionals in health care and operators on the front line to find out how they are shifting to this new paradigm and hear about the impact this longer-term vision will have on staffing psychology, overall costs and the bottom line.



Lori Alford
Co-Founder & COO
Avanti Senior Living

As a Co-Founder and Chief Operating Officer of Avanti Senior Living, Alford is known as one of the industry’s leading and most respected innovators of development, design and programming. Her future-forward vision and passion for the industry are paired with a history of implementing change at organizations of varying sizes and capacities.

For 20 years, she has been passionate about providing older adults with sophisticated living, state-of-the-art architectural and interior design, and wellness that surpasses the highest benchmark. Throughout her career, Alford has embraced the “disruptive theory” and has explored ways to challenge the status quo to improve the life of seniors and workplace environment.

Lori is actively involved in numerous industry advisory roles and boards including Chair of Urban Land Institute’s Senior Housing Council, National Investment Committee, American Senior Housing Association, Aging 2.0, Senior Living Innovation Forum and Environments for Aging Design. She is passionate for inspiring and mentoring women to achieve the best they can be professionally and personally.

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Dan Brown
Executive Coach
Arden Coaching

One of Dan’s clients recently compared his coaching style to dynamite, so groundbreaking were the positive changes she made during coaching. But another said Dan was like a warm jacket, providing calm, reassurance to help him weather turbulent changes at work. Dan brings the balance of challenge and support most leaders want in a coach. In his own words, “I move with the client, without any preconceived notions. You set the agenda of what to work on and I’ll coach accordingly, with tools, methods, and approaches that fit your learning style.”

Dan is a skilled practitioner in the cutting-edge field of adult-development. Did you know the way you currently see yourself and the world strongly predicts your leadership behavior and choices? Sounds obvious. But what isn’t obvious is that there are nine, measurable, definable “stages” of meaning-making, each one a growth step toward greater awareness. Dan works with leaders to understand their stage of development, enabling them not only to build skills, but also to move to the next level of mental and emotional capacity. Each growth step opens up new ways of seeing problems and dilemmas, which in turn leads to better decisions and creative versus reactive responses.



Lynne Katzmann
Founder & CEO
Juniper Communities

Lynne Katzmann founded Juniper Communities, which invests in, develops and operates senior living and long-term care communities at the age of thirty-two. Bringing with her no financial backing, a mere six year’s business experience and a PhD in economics, her mission was to improve the last years of life for seniors.

Katzmann believed that a woman could and should lead this business where the customers—staff, residents and family caregivers—were predominantly women. Her goal was to make Juniper profitable for investors; and as a founder of the then nascent social corporate social entrepreneurship movement, she would adhere to the double bottom line: doing well by doing good.

Today, 32 years later, CEO Katzmann continues to actively lead Juniper, now with 22 properties in three states, more than 1550 employees, and $85 million in revenues. Juniper is ranked #12 by Crain’s New York on its annual Top 50 ranking of woman-owned companies for the New York tri-state area.

Juniper’s investors have enjoyed double digit annual returns while her residents, their families and Juniper Associates give the company high marks on annual customer satisfaction studies. Health-related metrics, such as low hospital readmissions, support Juniper achievements with hard data indicators.

Katzmann received her undergraduate degree from Tufts University and her PhD from the London School of Economics.

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Beth Mace
Chief Economist

Beth Burnham Mace is the Chief Economist and Director of Outreach at the National Investment Center for Seniors Housing & Care (NIC). Prior to joining the staff at NIC, she served as a member of the NIC Board of Directors for seven years and chaired NIC’s Research Committee. Ms. Mace was also a Director at AEW Capital Management and worked in the AEW Research Group for 17 years. Prior to joining AEW in 1997, Ms. Mace spent ten years at Standard & Poor’s DRI/McGraw-Hill as the Director of the Regional Information Service. She also worked as a Regional Economist at Crocker Bank, the National Commission on Air Quality, the Brookings Institution and Boston Edison. 

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Register Now

Thursday, August 13, 2020
11:00 AM - 12:00 PM EDT